Jeff King is responsible for Hershey’s sustainability and farmer livelihoods programming, philanthropic giving and community programs, as well as leading Hershey’s commitment to childhood nutrition programs and expanding economic development in underserved communities. Prior to this position King was responsible for the strategic direction and regional execution for the Hershey Company’s two biggest franchises, as the Sr. Director Global Hershey and Reese’s. Additionally, he led Hershey’s new business model in Ghana that combines CSR activities with commercial development, specifically supporting the health and nutrition of Ghanaian children and the launching of a new, nutrition focused snacking brand in Africa.
King has also been the Director of Disruptive Innovation for The Hershey Company, and Sr. Brand Manager for the U.S. Reese’s Franchise. King joined the Hershey Company in 2008 from Procter and Gamble and also spent time in merchandise retailing at Victoria’s Secret and Lazarus Department Stores.