On the basis of the MICE Tourism Value Chain Assessment conducted by EPI in the first quarter of 2011, this action plan has been developed to provide guidance in developing Georgia’s MICE Tourism Value Chain.
The document reviews the existing resources, facilities and expertise available, the potential markets, Georgia’s competitive position and challenges and then provides both long term general recommendations and shorter term more concrete recommendations to develop the value chain.
The MICE Tourism consultant/practitioner summarizes that Georgia has significant potential for MICE tourism and highlights as a major activity the development of a National Convention Bureau.