LTA Communications Plan

The Feed the Future Tanzania Land Tenure Assistance (LTA) Communications Plan provides the framework for delivering targeted project communications to key stakeholders throughout the implementation period. The LTA Communications Plan will support the achievement of project goals and objectives through stakeholder awareness, engagement and capacity building, as well as providing the information needed for USAID project monitoring and reporting.

USAID has contracted DAI to implement the Feed the Future Tanzania Land Tenure Assistance (LTA) activity as an integral part of USAID’s broad initiatives in the Southern Agricultural Growth Corridor of Tanzania (SAGCOT). The project will be implemented over four years and provide assistance to local level authorities in the delivery of land tenure services under the village land laws and acts of Tanzania. The LTA commenced in December 2015, and as of May 2016 has established operations in Iringa District and completed significant inception activities.

The LTA has three objectives:

  1. Assist villages in completing the land use planning process and delivering Certificate Customary Rights of Occupancy (CCROs) through the use of open source mobile technology (Mobile Application for Secure Tenure MAST);
  2. Build capacities of village and district land governance institutions, and individual villagers, to complete land use planning and the process of issuance of CCROs to village land owners and to effectively manage land resources, respect women’s land rights and build agriculture-related skills in land use optimization and valuation, business, entrepreneurship and negotiation through education and awareness raising activities;
    and
  3. Raise awareness of the MAST technology within the GOT, civil society, academia and private sector, with the goal of increasing uptake of the MAST technology on a national level.

The work will be undertaken through four activities:

Activity 1: Assist villages and District administrations in completing the land use planning process and delivering CCROs in select districts and villages

Activity 2: Educate and build capacity of village land governance institutions and individual villagers to complete the land use planning and CCRO process, effectively manage land resources, respect women’s, youth and pastoralist’s land rights and build agriculture-related business skills.

Activity 3: Educate and build capacity of district-level land governance institutions in Mbeya Region to complete the land use planning and CCRO process, effectively manage land resources, respect women’s, youth and pastoralist’s land rights and build agriculture-related business skills.

Activity 4: Build capacity to use the MAST application throughout the SAGCOT and Nationally

COMMUNICATIONS PLAN OBJECTIVES

The objectives of the LTA Communications Plan are:

  1. Build stakeholder awareness, engagement and buy-in regarding the process and benefits of effective well managed land administration particularly from Government of Tanzania at all levels, and from all stakeholder groups to ensure sustainability
  2. Promote public education and awareness about land tenure and property rights, with a special focus on women, youth, and other vulnerable groups
  3. Develop capacity of Tanzanian communities in more effective land utilization skills, to maximize the benefits of land registration through improved capacity for investment, negotiation and transactions for access to land.
  4. Disseminate information about project activities and results to all stakeholder groups with interests in further development and roll-out, including information required for USAID monitoring and reporting
  5. Develop effective scalable communications materials and models and provide training to stakeholders in such a way that ensures sustainability (ownership, affordability, adaptability)
  6. Across all objectives, ensure awareness that LTA support is made possible by Feed the Future and USAID, and is “From the American People”
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